The Lynx Effect

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The world is in turmoil at the moment and no one could imagine anything worse happening that would beat war, but it did.

Lynx announced the discontinuation of Lynx Africa, the scent that defined the mid-to-late-nineteen-nineties in the UK.



Rylan speaks for a generation

Cue the meltdown of a generation.  
'It must be an April Fool!' Many cried in the hope that the marketing committee had been overcome by the scent that they just couldn't wait and had gone early.

Alas, no.  Not an early April Fool.  

Just a marketing campaign.  It's not gone, it's just getting a makeover.









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